Fraud Map

The Fraud Map is a study carried out by ClearSale that uses all the robustness of the data lake to present the main data and fraud trends in the digital market over the last year. We invite you to explore this exclusive portal and understand the trends and always be one step ahead of fraud

ne step ahead of fraud.

 

By 2024, ClearSale has avoided

R$ 28.446.680.129 em fraudes

By 2025, we will have avoided

R$ 426.247.306 em fraudes

Enjoy the content!

Fraud figures

In the last year, fraud has had a significant impact on the digital market, requiring constant attention from the online ecosystem.

Watch the video and find out everything you're going to see on this portal.

Analyzed orders in 24
212.1 million

Avoided fraud attempts in 24
2.8 million

Value of Fraud Attempts in 24
R$3 billion

Categories and most targed products

Fraud spares no category. Check out the categories and some of the products most affected by fraud attempts in 2024.

Most fraudulent categories

Insight

The product category with the highest percentage of fraud attempts was "Cell Phones", both in 2023 (4.4%) and 2024 (4%). In addition, the category also had the highest average ticket for fraud attempts, R$2,789, 159% higher than the overall average ticket for fraud attempts in 2024.

  • Cellphones

    4%

  • Electronic accessories

    3,4%

  • Home Appliances

    3,2%

  • Computers

    3,2%

  • Services

    2,5%

Most fraudulent products

Insight

Fraudsters are always on the lookout for products that are easy to resell. Items such as refrigerators and freezers are in the scammers' sights, as well as traditional cell phones and televisions. Large household appliances are in high demand on the parallel market and can be resold quickly. Another highlight is a specific model of sneaker, showing that even fashion items are on the fraud radar, especially when they involve limited editions or high added value.

Click on the product to find out its fraud rate

Brastemp Frost Free Duplex Refrigerator 375 Liters

Horizontal Freezer Philco Pfh160b - 143l 220

Mizuno Wave Prophecy 12-S Men's Sneakers

Smart tv 50" UHD 4k Samsung 50cu7700

Apple iPhone 14 128gb Midnight 6.1" 12mp - iOS 5g

Discover the amount of fraud in more categories

Fraud spares no segment. In this interactive map, see how fraud is being attempted in more categories.

Automotive

The percentage of fraud in the segment was:
2%

Accessories/Fashion

The percentage of fraud in the segment was:
1,8%

Sports

The percentage of fraud in the segment was:
1,7%

Children

The percentage of fraud in the segment was:
1,3%

Pet shop

The percentage of fraud in the segment was:
1,2%

Food

The percentage of fraud in the segment was:
1,4%

Electroportables

The percentage of fraud in the segment was:
1,5%

House/building

The percentage of fraud in the segment was:
1,5%

Shoes

The percentage of fraud in the segment was:
1,5%

Beauty

The percentage of fraud in the segment was:
1,5%

House itens

A porcentagem de fraudes no segmento foi de:
1,1%

Clothes

A porcentagem de fraudes no segmento foi de:
0,8%

Fraud attempts by gender and generation

Fraudsters take advantage of leaked data, regardless of gender or age. Discover the generations and genders most attacked by fraudsters.

Fraud by gender

Insight

The gender of the fraud corresponds to the data used by the fraudster. Despite having a lower number of requests, males were the most targeted by fraudsters in 2024, especially in categories such as "Services" and "Mobile Phones".

  • Male

    1,7%

  • Others

    1,5%

  • Female

    0,9%

* "Other" includes unspecified genders, or transgender and non-binary people, among others.

Most fraudulent categories by gender

Insight

The data reveals distinct patterns of fraud by gender, highlighting significant differences in consumer behavior and the value of the products targeted. While men show the highest percentage of fraud (5.7%), women stand out for their higher average ticket (R$2,761).

Male

Services

5,7%

Average ticket: R$223

Women

Cell phones

3,7%

Average ticket: R$2,761

Others

Household Appliances

4,5%

Average ticket: R$2,203

Fraud by generation*

Insight

The generation corresponds to the data used by the fraudster. This section highlights that Generation Z has the highest rate of attempted fraud, at 2.2%, even though it represents 26.6 million orders.

  • Baby Boomers

    1,2%

  • Generation X

    1%

  • Millenials

    1,1%

  • Generation Z

    2,2%

  • Generation Alpha

    1%

Most fraudulent categories by generation

Insight

For Baby Boomers, "Cell Phones" lead in fraud (5%), followed by "Appliances" (3%), highlighting the high risk of higher value items. Beauty" had the lowest rate (1.3%), despite the higher volume of orders.

Baby Boomers

Cell Phones

5%

Average ticket: R$2,800

Generation X

Cell phones

3,3%

Average ticket: R$2,573

Millenials

Household Appliances

2,6%

Average ticket: R$2,784

Generation Z

Cell phones

5,8%

Average ticket: R$2,720

Alfa

Mobile Phones

3,9%

Average ticket: R$4,468

Fraud per month

Insight

January was the month with the highest absolute number of fraud attempts. This month shares the fraud rate of 1.5% with February and March, showing that the first quarter of 2024 was the riskiest of the year.

January

272.8 thousand
Fraud attempts

February

244 thousand
Fraud attempts

March

263.2 thousand
Fraud attempts

April

219.1 thousand
Fraud attempts

May

223.8 thousand
Fraud attempts

June

236.7 thousand
Fraud attempts

July

241.6 thousand
Fraud attempts

August

227.7 thousand
Fraud attempts

September

199.9 thousand
Fraud attempts

October

219.6 thousand
Fraud attempts

Novembro

231,9 mil
Tentativas de fraude

Dezembro

223,3 mil
Tentativas de fraude

January

157.3 thousand
Fraud attempts

February

169.6 thousand
Fraud attempts

March

Coming soon

April

Coming soon

May

Coming soon

June

Coming soon

July

Coming soon

August

Coming soon

September

Coming soon

October

Coming soon

Novembro

Em breve

Dezembro

Em breve

Fraud by day and time

What time of day has the highest occurrence? On what days of the week are the attacks more frequent?

You will find below.

Fraud by time of day

Insight

In absolute numbers, the time of greatest occurrence is 3pm, while, proportionally, the highest rate occurs in the early hours of the morning, at 3am.

3 am

3.8% fraud attempts

Fraud by day of the week

Insight

Fraud attempts are concentrated in the middle of the week, with a peak on Tuesday, followed by Wednesday. Weekends have a lower incidence.

  • Sunday

    1,1%

  • Monday

    1,4%

  • Tuesday

    1,4%

  • Wednesday

    1,4%

  • Thursday

    1,4%

  • Friday

    1,3%

  • Saturday

    1,2%

MOST TARGETED PRODUCTS DURING HOLIDAYS

Insight

Analysis of commemorative dates reveals clear patterns of fraud attempts associated with specific products. Gift cards featured prominently on several occasions, such as Consumer Day (12.2%) and Father's Day (12.4%), showing a high incidence of fraud.

consumer's day

Gift card - 12.2%

CONSUL FROST FREE DUPLEX FRIDGE 397L - 7%

GOLDEN FORMULA MINI BITS FOR SMALL ADULT DOGS - 3.3%

Mother's Day

GIFT CARD - 5.6%

MUNDO GAMER GIFT CARD (R$200) - 3.1%

ELECTROLUX 11KG INVERTER FRONT-LOADING WASHING MACHINE - 2%

Valentine's Day

GIFT CARD - 9.5%

E-FARM GIFT CERTIFICATE (R$250) - 3.4%

mizuno wave prophecy 12 men's sneakers - 2.6%

Father's Day

GIFT CARD - 12.4%

PACO RABANNE ONE MILLION MEN'S PERFUME - 2.9%

MICROWAVE CONSUL 32 LITERS MIRROR GRAY - 2.7%

Children's day

NUTRI WHEY CHOCO 900G - 13,1%

PAMPERS CONF M 112UN - 11,7%

PAMPERS CONF G 98UN - 11,4%

Black Friday

AIRBNB DIGITAL GIFT CARD 500 - 1%

SMART TV 43" FULL HD DLED AOC - 0,8%

IDÔLE LANCÔME - WOMEN'S PERFUME 100ML - 0,8%

Cyber Monday

HER CODE TOUCH EAU DE PARFUM 50ML - 3,5%

AMD Ryzen 75700x3D Max Turbo 8-core processor - 3.1%

BRASTEMP WASHING MACHINE 13KG PLATINUM GRAY - 2%

Christmas

IPHONE 15 BLACK 128GB - 5.6%

AIRPODS PRO (2nd GENERATION) WITH MAGsafe RECHARGE CASE - 5.3%

HISENSE WINDOW AIR CONDITIONING - 4.7%

Consumer Day

was the date with the highest percentage of fraud attempts in the year (1.5%)

Most fraudulent of payment method

Insight

Credit cards were the payment method with the highest number of fraud attempts, accounting for 1.3% of all transactions, with an average fraud attempt ticket of R$1,083.

+2.7 million

fraud attempts
on credit cards

Amount of fraud by payment method

Insight

PIX stands out for its high average fraud attempt ticket of R$2,198. These figures highlight the financial impact associated with each method, with trends varying according to the type of transaction.

  • Credit card

    2.7 million

  • Vouchers

    41.5 thousand

  • Instalment

    9.1 thousand

  • Non-specified

    8.7 thousand

  • Account debit

    6.6 thousand

  • Wallet

    1.4 thousand

  • Pix

    1.1 thousand

Fraud attempts by region

The fraudster has no fixed address. Check out how the fraud operates in each region of Brazil.

Fraud attempts by region

Insight

Analysis by region reveals that the Southeast leads the way in terms of the absolute number of fraud attempts (1.8 million). The North East and North recorded the highest rates of attempted fraud in relation to the volume of orders, both at 1.7%. For yet another year, the South had the lowest rate (0.7%).

Clique nas regiões do mapa

Northern Region

86.2 thousand fraud attempts

1,7%

Northeast region

505.8 thousand fraud attempts

1,7%

Central West Region

169,700 fraud attempts

1,2%

Southeast region

1.8 million fraud attempts

1,4%

Southern region

212.1 thousand fraud attempts

0,7%

States with the most fraud attempts by region

Insight

Fraud attempts show clear regional variations, with Rondônia (2.6%) leading the way as the state most affected, while Santa Catarina (0.8%) registers the lowest rate - in line with the trend of low incidence in the southern region.

  • NORTH Rondônia

    2,6%

  • NORTHEAST Bahia

    2,2%

  • Midwest Goiás

    1,5%

  • Southeast Rio de Janeiro

    1,7%

  • Southern Santa Catarina

    0,8%

Northern Region

Most fraudulent categories

The "Cellphones" category leads the way with the highest rate of attempted fraud, and also has the highest average ticket among the categories.

Cellphone

3,4%

Average ticket: R$2,604

Beauty

2,3%

Average ticket: R$431

Footwear

2,3%

Average ticket: R$506

Fraud by gender

Male register the highest rate of attempted fraud and the highest average ticket among genders.

Male

2,3%

Average ticket: R$1,178

Female

1,2%

Average ticket: R$937

Other

1,8%

Average ticket: R$1,032

Fraud attempts by age

The group up to 25 years old leads the way in terms of fraud, while the 36 to 50 age group has the highest average ticket, at R$1,292.

Up to 25 years old

2,8%

Average ticket: R$1,016

Over 51 years old

2,3%

Average ticket: R$984

Between 26 and 35 years old

1,5%

Average ticket: R$1,102

Most fraudulent payment methods

"Vouchers" has the highest proportion of fraud, while "Instalment payments" has the highest average ticket.

Vale

2,1%

Average ticket: R$428

Credit card

1,8%

Average ticket: R$1,057

Financing

Financing

1%

Average ticket: R$2,628

Northeast Region

Most fraudulent category

Like the North, the "Cellphones" category has the highest rate of attempted fraud, despite the lower volume of orders (834.6 thousand).

Cellphones

4%

Average ticket: R$2,406

Home appliances

3,3%

Average ticket: R$2,562

Beauty

2,2%

Average ticket: R$440

Fraud by gender

As in all other regions, the male gender leads the way in attempted fraud with 2.2%.

Male

2,2%

Average ticket: R$1,168

Female

1,2%

Average ticket: R$1,013

Other

1,8%

Average ticket: R$1,172

Fraud attempts by age

The group up to 25 years old leads the way in attempted fraud, with 3.0%. The highest average ticket is between 36 and 50 years old, with R$1,235.78.

Up to 25 years old

3%

Average ticket: R$995

Over 51 years old

1,9%

Average ticket: R$1,205

Between 26 and 35 years old

1,5%

Average ticket: R$1,113

Most fraudulent payment methods

Despite not appearing in the ranking, with only 0.2% of fraud attempts, "PIX" has the highest average ticket, at R$2,369.

Credit card

1,7%

Average ticket: R$1,138

Vale

1,5%

Average ticket: R$423

Financing

Financing

1,2%

Average ticket: R$1,918

Central-West Region

Most fraudulent category

The "Home Appliances" category stands out with the highest rate of attempted fraud (2.8%), despite representing the lowest volume of orders among the five most fraudulent (453.9 thousand).

Home appliances

2,8%

Average ticket: R$2,983

Footwear

1,5%

Average ticket: R$548

Beauty

1,3%

Average ticket: R$517

Fraud by gender

The data shows that the male gender has the highest rate of attempted fraud (1.7%), but "other" has the highest average fraud ticket (R$1,306).

Male

1,7%

Average ticket: R$1,240

Female

0,9%

Average ticket: R$1,061

Other

1,2%

Average ticket: R$1,306

Age fraud

Among the age groups, the group up to 25 years old leads the way in terms of fraud (2.1%), while the group over 51 has the highest average ticket of R$1,331.

Up to 25 years old

2,1%

Average ticket: R$1,093

Over 51 years old

1,4%

Average ticket: R$1,331

Between 26 and 35 years old

1,1%

Average ticket: R$1,201

Most fraudulent payment methods

As in the North, "Vouchers" appears to be the riskiest payment method. "Instalment" stands out for its higher average ticket of R$2,297, despite the lower fraud rate (0.9%).

Vale

1,3%

Average ticket: R$399

Credit card

1,2%

Average ticket: R$1,234

Financing

Financing

0,9%

Average ticket: R$2,297

Southeast Region

Most fraudulent category

"Home appliances" had the highest fraud rate (3.6%), reflecting greater vulnerability in high-value items.

Home appliances

3,6%

Average ticket: R$2,670

Footwear

1,6%

Average ticket: R$543

Beauty

1,5%

Average ticket: R$421

Fraud by gender

Both the male gender and the "other" group had the highest rate of attempted fraud (1.7%).

Male

1,7%

Average ticket: R$1,204

Female

0,9%

Average ticket: R$1,052

Other

1,7%

Average ticket: R$951

Age fraud

As in all of Brazil, young people up to the age of 25 have the highest proportion of fraud (2.3%).

Up to 25 years old

2,3%

Average ticket: R$1,004

Over 51 years old

1,6%

Average ticket: R$1,014

Between 26 and 35 years old

1,3%

Average ticket: R$1,126

Most fraudulent payment methods

As in the Midwest, "Instalment" has the highest average ticket (R$2,099), even with a lower fraud rate (0.9%).

Credit card

1,4%

Average ticket: R$1,058

Vale

1,3%

Average ticket: R$354

Financing

Financing

0,9%

Average ticket: R$2,099

Southern Region

Most fraudulent category

In the South, "Home Appliances" lead the way in fraud (1.5%), while "Clothing" has the lowest risk (0.4%).

Home Appliances

1,5%

Average ticket: R$3,201

Beauty

0,8%

Average ticket: R$457

Home and Construction

0,8%

Average ticket: R$1,379

Fraud by gender

In the South, the male gender leads in fraud (1.0%) and in the average ticket (R$1,280).

Male

1%

Average ticket: R$1,280

Female

0,5%

Average ticket: R$1,018

Other

0,9%

Average ticket: R$1,237

Age fraud

Up to 25 years old has the highest rate (1.2%), while over 51 years old has the highest average ticket (R$1,304).

Up to 25 years old

1,2%

Average ticket: R$1,006

Over 51 years old

0,9%

Average ticket: R$1,304

Between 26 and 35 years old

0,7%

Average ticket: R$1,166

Most fraudulent payment methods

"Instalment" had the highest average ticket, at R$2,102, even with a lower fraud rate (0.7%).

Vale

1%

Average ticket: R$350

Credit card

0,8%

Average ticket: R$1,212

Financing

Financing

0,7%

Average ticket: R$2,102

How fraudsters operated

  • CC FULL DATA: 

    These are popular data packages among cybercriminals, who increase the success rate of scams in e-commerce.

    The packages contain the credit card holder information

  • Account Takeover: 

    Happen when accounts are stolen,sold and explored by fraudsters in e-commerce.

    Most of the time, databases with hundreds of credentialsfrom a business are exposed in negotiations held in scam forums.

  • Statement Date:

    This scam consists of using criminally acquired cards to turn credit into debit
  • Refrigeration: 

    It’s a method of scam that involves sales agents: fake air conditioning sales representatives announce products at below-market prices

  • Phising: 

    Fraudsters create fake websites to bait victims and steal sensitive data.

    They replicate the interface of popular businesses in e-commerce to trick clients interested in the products.

Learn more about these tactics in the video.

Most common frauds by region

Insight

The recurring presence of balance flipping in three of the five regions reinforces the need to monitor this scam at a national level. In addition, the diversity of fraud in each region highlights the importance of implementing customized anti-fraud solutions capable of identifying specific patterns and responding quickly to new threats.

North

Statement Date

Northeast

Account Takeover

Midwest

Statement Date

Southeast

CC Full Data

South

Statement Date

Channels most used by fraudsters

telegram

Telegram

telegram

instagram

WhatsApp

WhatsApp

facebook

Facebook Groups

Facebook

Check out an analysis of the material

About the study

This edition presented a complete analysis of the 2024 figures, with the most vulnerable categories, fraudsters' strategies, data segmented by gender and regions of Brazil, as well as a detailed overview of the most used means of payment. As a highlight, we have brought a new cut by generation and the identification of the most targeted products on commemorative dates.

The period used was between 01/01/2024 and 31/12/2024.

The base analyzed includes all the orders that were analyzed by ClearSale, consolidating data from e-commerce, marketplace, direct sales and app delivery presented as a single universe of data.

Download previous editions

Map
of Fraud

2023

Baixar

Map
of Fraud

2022

Baixar

Map
of Fraud

2021

Baixar

About ClearSale

ClearSale is a leading authority in risk prevention, offering intelligent and flexible solutions that adapt to the specific needs of each business. With the most comprehensive knowledge of Brazilian digital consumer behavior, the company enhances results and strengthens the entire digital economy ecosystem.

Powered by a robust Data Lake, ClearSale identifies patterns, anticipates threats, and builds an efficient protection network, minimizing risks and ensuring a secure and reliable experience for users. For over 24 years, ClearSale has been continuously innovating, always staying one step ahead, driven by a clear purpose: to make digital life simpler, safer, and fairer.

98%+

Known CPFs

25.7 million

of fraud prevented

4.1 billion

of analyzed orders

+R$25.4 billion

in fraud avoided

Leitura em Libras